IHG Hotels and Resorts, which has Candlewood Suites, Staybridge Suites and Atwell Suites among its 17 brands, asked guests for feedback to draw up the new loyalty programme, IHG One Rewards.
The launch of IHG One Rewards follows changes to the original tier and bonus point earning structure, which was announced in January this year.
Members will be able to access IHG One Rewards on a new mobile app, which will be rolling out in the next few weeks. The updated app offers streamlined booking and faster check-in as well as information on bookings, travel and the chosen hotel.
Claire Bennett, global chief customer officer, IHG Hotels & Resorts, said: “This is one of the largest and most comprehensive investments that IHG Hotels & Resorts has made in recent years. It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty program. We’re truly transforming guest experiences by giving our loyalty members more of what they want, more value and exciting benefits individually delivered via new technology with our new mobile app.”
IHG One Rewards members will be prompted to update their app on their device either through the Apple App Store or Google Play Store.
Highlights of the new loyalty programme include:
A new tier and bonus point earning structure, which will enable members to earn points faster. The new structure started yesterday and will be reflected in all member accounts on or before April 17, 2022
Free Breakfast for Diamond Elite members as a Welcome Amenity choice
Exclusive access to Reward Night Discount Promotions for Platinum Elite and Diamond Elite members
More opportunities for Elite members to receive early check-in, late check-out (if available)
Room upgrades (to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members).
Another aspect of the programme includes the Milestone Rewards, which enables guests to pick and choose rewards suited to them. Starting from 20 nights stayed, members will be offered a choice from a selection of rewards (every 10 nights up to 100 nights stayed).
Milestone Rewards choices include points, $20 F&B rewards, confirmable suite upgrades and annual lounge membership.