5-6 July, 2023 7/5/2023 2:00:00 PM 7/6/2023 6:00:00 PM Europe/London


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Ben Cross

General Projects

Ben Cross

Development Director

Ben is responsible for leading and delivering major projects at General Projects and providing creative direction to branding and design. He has nearly 15 years’ experience delivering commercial, cultural and residential schemes across London and the UK. Prior to General Projects, Ben led a number of strategic regeneration schemes, managing over £½bn of GDV and delivering projects in the public and private sector. Ben holds degrees in Architecture and Real Estate Development. He is also known as The Rockstar of Real Estate (not a self-proclaimed title).

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