Head of data and insight

Founded in 2013, Vita Group started as one man’s mission to revolutionise student accommodation in the U.K. Uninspired by characterless halls with no real attention to detail or focus on providing an environment for students to succeed, Mark Stott wanted to re-address the balance, put the students first and give them the best start possible to ‘Begin Big.’ It started with Vita Student Liverpool. Over the last decade Vita Group has redefined the rental market, reinvented student living and regenerated neighbourhoods, creating thriving communities and remarkable new places. Now Vita Group has evolved into an intelligence driven platform creating tomorrow’s city living. It’s represented by four unique lifestyle brands, in 23 locations, across 13 cities and with residents from over 100 countries. It’s urban living reimagined and it’s constantly evolving thanks to the insights and data being generated through the platform. They in-turn help to create new services, experiences, and communities. The mission: create environments in which people can flourish. A platform to thrive. Rob Parker heads up the company's reaserch and innovation arm, Vita Labs.