Founder

I am the founder of Beyond Apartments & Aparthotels, the UK's leading truly sustainable serviced apartment, aparthotel, and BTR operator. With over 12 years of experience in the hospitality industry, I have a passion for creating and delivering hybrid accommodation solutions that combine functionality, comfort, and modernity with intelligent technology and industry-leading sustainable operational practices.

Since launching Beyond in 2021, I have secured a pipeline of aparthotel projects across the UK, partnering with future-looking owners, developers, and investors. My mission is to move the consumer away from the general perception of 'what do I need to give up or do less of' to 'what do I gain and can do more of' by providing great solutions to guests' needs while also doing so in a low-impact and sustainable way.

Prior to founding Beyond, I was the managing director of Base Aparthotels, a new type of hybrid hotel and apartment concept based in Switzerland, where I oversaw the opening and operation of two successful properties in Nyon and Vevey.