Rebranding for Liverpool aparthotel operator

UK: The Know Group, operator of the Richmond aparthotel in Liverpool, has been rebranded as Savvy Hotels.

As well as the 152-key Richmond, the group also operates the 96-bedroom Sleep Eat Love hostel, also in Liverpool, and the 30-bedroom Townhouse in Chester. Last year the group sold the Nourish spa and two cafés, Ameriesko and Love Thy Neighbour, all in Liverpool.

Steven Hesketh, founder and chief executive of Savvy Hotels, said: "We took our time with the design and branding process, as we were conscious that we wanted to get it right and ensure that it reflected our offering and our future ambitions in the accommodation sector. We've kept our core values at the heart of our new identity, and remain committed to providing our customers with a service that feels independent, local and family-orientated, but is accessible, professional and unintimidating. Hotels have always been my biggest passion, and I'm excited and optimistic about this next era for Savvy Hotels."

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"We’re witnessing a groundswell of alternative accommodations challenging the status quo as to how we will stay, live and work – it’s already at the centre of many conversations. I am delighted to be part of the first true Urban Living event that addresses the complex issues of branding, distribution, supply, regulation, UX, technology and more"

Sean Worker, Managing Director, T5 Strategies

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