6-7 July, 2022 7/6/2022 12:00:00 AM 10/7/2021 12:00:00 AM Europe/London


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Steve Pette

Hearts and Minds

Steve Pette


Steve has years of experience gained within the entrepreneurial and start-up sector coupled with previous experience of working in large challenger brands, who have disrupted the market . Latterly the last 10 years within co-working from its humble beginnings to pioneering its UK growth.

Previous to this Steve worked with Virgin Atlantic where he looked after all the Business lounges globally and Business class offer ground and air before he headed up Service Development for all New Product Development within the airline, This further allowed for an opportunity to be part of the founding team for the new Virgin America airline which pioneered a new travel experience within the USA where he was based out of New York and San Francisco.

In 2010 Steve co founded Central Working. Recognised as one of the premium businesses within the Uk co working sector and was awarded service business of the year 2013 - Top 25 UK Start up’s two years running and recently Best UK workspace 2016/ Best London co workspace 2018 and won the Property Coronet award for pioneering co working in the UK . At its peak it operated 13 clubs up to 40,0000 sq ft predominantly in London but also Cambridge and Manchester. Built with the understanding of service and hospitality ethos it provided SME business a home where they can thrive within a community of like minded individuals, with curated connections which drive opportunity. It pioneered the market through understanding that its hospitality and human understanding thats the real secret source to success.

In 2016 - Steve stepped away from the business to concentrate on new Ventures - He is a Co founder of Ormeau Baths in Belfast a co working space driving the Belfast digital and tech scene - through Accelerators and Gaming / VR Hubs. With over 100 businesses based out of an old 1880 Bath House it is the place to be for tech and digital growth within the city and in Sept 2018 expanded this to double its size - recognised as the Best in Belfast for community and design, it pioneered NI growth and was recognised by WIRED magazine as one of the Top 10 co working spaces in the UK ( not a we work )

Steve also works with private and corporate and public sector to help them understand the mechanics, layout and operation to activate community and create inspired spaces and operations which help business to thrive within these environments, he also previously led the redesign of UKTI offices in Victoria and Home office Technology team new workspace in Gresham street. He is also an early co founder of Kollider in Sheffield which won the Sheffield Council Government incubator bid for to create a home for tech growth in Sheffield, and currently assisting with the growth of workspace in South London.

A real people person who values and builds genuine relationships. He has an entrepreneurial attitude and approach, to see the problem and create a solution.

Proven experience and success in creation of multiple businesses, customer service, operational management and building of brands, acquired through the years in start-up businesses and previous appointments with high profile challenger brands.

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"We’re witnessing a groundswell of alternative accommodations challenging the status quo as to how we will stay, live and work – it’s already at the centre of many conversations. I am delighted to be part of the first true Urban Living event that addresses the complex issues of branding, distribution, supply, regulation, UX, technology and more"

Sean Worker, Managing Director, T5 Strategies

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