Brian Proctor


Brian Proctor


As the COO of Bridgestreet, Brian brings over 35 years of Hospitality experience to the team. Born and raised in Montreal, Canada Brian started his hotel career with ITT Sheraton and progressed through several Sheraton hotels before joining Four Seasons Hotels & Resorts. This brought him to the United States at the Four Seasons Los Angeles at Beverly Hills. From there, Brian joined Interstate Hotels & Resorts to gain his first General Manager role in La Jolla, California. In 1997, Brian joined the then upstart Starwood Hotels & Resorts as a General Manager in Tampa, Florida. He continued his career growth with Starwood taking on more senior leadership roles over 18 years. Career highlights included leading the New Builds & Transitions for North America for 5 years, opening over 67 hotels from Bora Bora to Aruba and everywhere in between. With the sale of Starwood to Marriott, Brian looked for a new challenge and found it with Bridgestreet, joining the company in February of 2018.

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ULF is a long needed innovative approach. The blend of content demonstrates that hospitality provides the increasingly crucial thread through so many real estate classes and not only refers to traditional hotels and serviced apartments but has already permeated the residential markets in their increasingly varied formats. Now these services are expanding into the residential innovative care and office markets in the UK and overseas. We are witnessing the market converging at pace as investors seek optimum yield across a variety of urban asset classes. These are exciting and pioneering times and I look forward to expanding my horizons at this unique event

Laurence Geller CBE, CEO Geller Capital Partners

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