Sowgol Zarinchang

Way of Life

Sowgol Zarinchang

Managing Director

Sowgol leads the Way of Life management platform and ensures that the company provides efficient building management and professional customer services through a multi-skilled team of people. 

Prior to joining Long Harbour, Sowgol was the Director of Serviced Apartments at JLL where she oversaw operational activities and advised both residential and serviced apartment 

operators. She was previously the Director of Private Rent (Folio London) and Student Lets at the Notting Hill Housing Trust where she was leading three multi-disciplinary teams with over 2,000 properties and an operational budget of £25million. Sowgol was also responsible for implementing management strategies in line with the asset, agreeing marketing and PR activities and implementing digital platforms. 

Sowgol is a member of ‘Women in Property’ and is on the PRS committee at the British Hospitality Association.

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ULF is a long needed innovative approach. The blend of content demonstrates that hospitality provides the increasingly crucial thread through so many real estate classes and not only refers to traditional hotels and serviced apartments but has already permeated the residential markets in their increasingly varied formats. Now these services are expanding into the residential innovative care and office markets in the UK and overseas. We are witnessing the market converging at pace as investors seek optimum yield across a variety of urban asset classes. These are exciting and pioneering times and I look forward to expanding my horizons at this unique event

Laurence Geller CBE, CEO Geller Capital Partners

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