Sowgol Zarinchang

Way of Life

Sowgol Zarinchang

Managing Director

Sowgol leads the Way of Life management platform and ensures that the company provides efficient building management and professional customer services through a multi-skilled team of people. 

Prior to joining Long Harbour, Sowgol was the Director of Serviced Apartments at JLL where she oversaw operational activities and advised both residential and serviced apartment 

operators. She was previously the Director of Private Rent (Folio London) and Student Lets at the Notting Hill Housing Trust where she was leading three multi-disciplinary teams with over 2,000 properties and an operational budget of £25million. Sowgol was also responsible for implementing management strategies in line with the asset, agreeing marketing and PR activities and implementing digital platforms. 

Sowgol is a member of ‘Women in Property’ and is on the PRS committee at the British Hospitality Association.

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“Having hosted numerous events within co-working, co-living, hostels, BTR, hotels and serviced apartment venues over the last few years, attendees are already witnessing the convergence of urban hospitality and real estate first-hand - it makes sense to bring everybody together for this unique experience of doing business.”

Piers Brown, CEO International Hospitality Media

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