September 18-19, 2024 9/18/2024 3:01:05 PM 7/19/2024 3:01:21 PM Europe/London

ULF

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ULF 2022: Fred Lerche Lerchenborg, Lavanda

UK: Recorded at the 2022 Urban Living Festival at East Wintergarden in London's Canary Wharf, STRz spoke to Fred Lerche-Lerchenborg, CEO of ULF headline sponsor Lavanda, to understand the importance of flexible living being at the top of an event agenda, how the company is facilitating flexible stays in the Middle East, and plans for potential expansion into more verticals.

“The event has been great – everything that we do with IHM is great. The panels have been amazing, you’ve got the feedback from the workshops and you walk out of these conferences feeling really engaged and open to more conversations. The tours were great and we had lots of discussions. Going out to see the products is quite different and seeing how everyone is expressing their brands.”

Suzanne Luscombe, business development director, Opago