ULF 2022: Fred Lerche Lerchenborg, Lavanda
UK: Recorded at the 2022 Urban Living Festival at East Wintergarden in London's Canary Wharf, STRz spoke to Fred Lerche-Lerchenborg, CEO of ULF headline sponsor Lavanda, to understand the importance of flexible living being at the top of an event agenda, how the company is facilitating flexible stays in the Middle East, and plans for potential expansion into more verticals.
““I think the event is great. What IHM does really well is bringing forward-thinking industry leaders together in one place. You need to stimulate the discussion and this event is all about learning and sharing.... Thank you for this great event!”
Markus Feller, CEO, likeMagic
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The only leadership and investment event for urban innovators and investors at the cutting edge of contemporary hospitality, real estate and living.
