Founder & Exec. Chairman

Paul Besnainou is a 31-year old French-Israeli entrepreneur, who is entirely self-taught.  After his bachelor's degree, he created his own publishing house because he's passionate about reading and made the choice to undertake Talmudic studies until the age of 25.  In 2014, when he was only 26 years old, he made the crazy bet of launching his start-up with Sweet Inn.

Paul lives in London with his wife and five children after being 12 years in Israel. In just 5 years since its founding, Sweet Inn is already located in 13 cities around Europe and in Israel, totaling over 600 apartments and employ more than 180 employees.