Vice President

Florian has a background in hospitality working for both independent hotels, as well as hotel chains and graduating from the Ecole Hoteliere de Lausanne. He currently handles business development at apaleo, the cloud platform for new and established players in the hospitality industry.

Before joining apaleo, Florian co-founded and built-up Hotelhero, the software review and recommendation platform for hotels, until it was acquired by apaleo in spring 2021. He is a member of the HSMA IT Expert Circle and has co-written several hotel-tech publications, as well as presented at various conferences amongst others IHIF, Hitec, HICON, HSMA E-day, and Master Innholders.

Florian also co-founded the Smack Hospitality Podcast which brings the stories from distinguished hospitality leaders like Marcus Bernhardt, Marlos Knippenberg, or Charlie Mcgregor to life.