CMO

A proven CMO with experience in driving strong growth for recurring revenue businesses in the B2B, B2B2C and B2C sectors especially companies with high value expectations requiring rapid growth. Worked in 3 businesses under private equity ownership across multiple marketing disciplines with a particular expertise in developing the right marketing mix and investment levels across brand and digital performance channels to increase business value within a specific timeframe such as driving to an exit date. Part of the senior leadership leading the HEG exit to GoDaddy; the second largest UK tech exit in 2016. HEG was Europe's largest privately owned domain registration and web hosting business with strong presence in the UK and Germany focusing on Start-ups, SMBs, web designers and developers. https://bit.ly/2g5cY0s

Taking on a number of advisory and fractional projects using B2B marketing and business development approaches to new challenges for agencies and AdTech/ MarTech providers.

Background in advertising and marketing agencies focusing on communications strategy with an interest in marketing measurement for the digital age. MBA from the Berlin School of Creative Leadership.

Co-author of the IPA's New Models of Marketing Effectiveness 'From Integration to Orchestration'​ (2011), looking a different ways of managing cross channel communications and measuring the effects for the digital age with the rise of social media and content marketing.

Fellow of the IPA, advisor to the Festival of Marketing, econsultancy and a member of the AI committee for Winmark : the C Suite networking community. Honorary member of PEP Talks : UK's only peer to peer learning company dedicated to supporting private equity backed leaders