ULF 2022: Fred Lerche Lerchenborg, Lavanda
UK: Recorded at the 2022 Urban Living Festival at East Wintergarden in London's Canary Wharf, STRz spoke to Fred Lerche-Lerchenborg, CEO of ULF headline sponsor Lavanda, to understand the importance of flexible living being at the top of an event agenda, how the company is facilitating flexible stays in the Middle East, and plans for potential expansion into more verticals.
““I think for me, one of the biggest highlights is all the people you meet. Talking to them, you get to create deeper connections and seeing them face to face is very different from having them on Zoom. Bringing people together in the same room has been great for me personally and hopefully for many more people here too.”
Marcus Ljungblad, co-founder, Minut
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